Adobe’s Chief Product Officer, Scott Belsky, recently talked about generative AI and why it’s different from web3. While web3 has been widely criticized for its convoluted and inaccessible nature, generative AI promises to be a more user-friendly and accessible technology in the long term.
Generative AI refers to the use of artificial intelligence to create new designs, tools, and content autonomously. As Belsky notes, this is different from traditional AI, which has been primarily focused on pattern recognition or prediction. Generative AI, on the other hand, is capable of creating something entirely new and unique, without explicit instructions from a human designer.
While the possibilities of generative AI are exciting, there are also concerns about its potential impact on jobs, ethics, and even creativity itself. Belsky, however, sees this technology as an opportunity rather than a threat, and believes that it will help bridge the gap between designers and technology, making design more accessible and inclusive.
One of the key advantages of generative AI, according to Belsky, is that it “expands the aperture of creativity.” Rather than being limited to pre-existing templates and designs, generative AI opens up a world of possibilities, allowing designers to experiment with new shapes, forms, and even colors. This not only makes the design process more fun and engaging, but also leads to more innovative and original ideas.
Another advantage of generative AI is that it can help democratize design, making it more accessible to people who might not have traditionally thought of themselves as designers. With generative AI, anyone can become a designer, creating unique designs and content without the need for any formal training or experience. This opens up new opportunities for small businesses, non-profits, and hobbyists who might not have the resources to hire professional designers.
While there are concerns about generative AI replacing human designers or creating ethical dilemmas, Belsky believes that these issues can be addressed through responsible usage and education. As he notes, “The best defense against the misuse of technology is to educate and empower people to understand it and use it properly.”
In conclusion, generative AI holds tremendous promise for the future of design, offering new possibilities for creativity and accessibility. While there are concerns about its potential impact, Belsky’s hopeful message leaves us with the belief that, with responsible usage and education, this technology will help us create a more inclusive and innovative world.