Google is preparing to compete with OpenAI’s ChatGPT by allowing users to “interact directly” with its “most powerful language models” as an addition to its search engine, according to CEO Sundar Pichai. This move could be a major shift for the company, as systems like ChatGPT and DALL-E have become popular, and Google hasn’t had a public response to these tools that could potentially threaten its core business.

During an earnings call today, Pichai discussed Google’s plans to “unlock the incredible opportunities AI enables,” noting that the technology is reaching an “inflection point.” He also mentioned that Google’s earlier AI research helped in the development of the generative AI applications that are now available.

Pichai said that Google has been planning a lot of new AI applications since “early last year,” and the first model that people will be able to interact with directly is LaMDA, the company’s conversational AI model. However, it is not yet clear what form this will take.

Google is being cautious and will be launching AI features slowly, with “more as labs features in certain cases, beta features in certain cases, and just slowly scaling up from there.” Pichai believes that the market is ready for these kinds of products, and it seems like Google is ready to make its own version available.

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